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Brian Kennedy

Marketing Manager

Brian Kennedy first joined SCM Talent Group as a Marketing Intern during his college career, where he quickly made an impact with his creativity and marketing expertise. After graduating, he was brought on as Marketing Manager, where he now spearheads inbound and outbound marketing efforts, ensuring alignment with SCM Talent Groups ’s executive search services and client needs.

With a background in digital marketing, SEO, CRM automation, and creative content production, Brian develops and executes marketing strategies that enhance brand visibility, drive engagement, and generate leads.

In addition to his role at SCM Talent Group, Brian is the owner of Brian Kennedy Productions, a wedding videography company based in Asheville, NC.

Prior to joining SCM Talent Group, Brian worked as an Athletics Creative Marketing Content Creator at Appalachian State University, where he produced digital media that gained national recognition.

Brian holds an MBA in Marketing from the University of North Carolina at Chapel Hill – Kenan-Flagler Business School and a BSBA in Marketing with a minor in Media Studies from Appalachian State University.