Demand planning is a supply chain management process that forecasts demand for products to ensure they can be available and delivered to customers. The goal is to hit a balance between having sufficient inventory levels to meet customer needs without having a surplus. A Demand Planner helps to ensure that these levels are consistently met in a cost-effective manner.
A store can’t sell merchandise if it doesn’t have the supply to meet the demand. It is critical to track and manage what is needed and what is available at all times. This is the responsibility of the Supply Chain Planner.